Tips on how to make your Instagram photos more likeable…

iphone taking a picture of burger lunch

In the era of the ever changing Instagram algorithm in 2019 there are certain ‘rules’ you can put in place to get your Instagram photos seen and liked by the right people!  

Outsource

It goes without saying that if you lack the time to focus on your Instagram marketing strategy that you would outsource this to a social media marketing agency.

There are many benefits to outsourcing your social media pages to be professionally managed however the main is the expertise held by our dedicated account managers that focus on growing your audience and engagement across all your social media platforms.

Our managers tailor everything specifically to each individual client to ensure they reach their target audience and are seen by the right people! 

Content

Content is KEY when it comes to growing engagement on Instagram. Without professional photos or videos your audience aren’t likely to be inspired and captivated by what you’re posting. 

A variety of high quality content is essential! Nobody wants to see the same things posted over and over again. Tap into what your followers are interested in to mix up your Instagram feed and keep your followers engaged. 

One of one group insights tracking

Hashtags

Hashtag, hashtag, hashtag! But not just any hashtag! Make sure you’re using the most relevant hashtags relating to your photo or video. Hashtags on Instagram are a great way for new accounts to discover your page, and connect you with people who are genuinely interested in what you are posting, which could lead to them following you, engaging with your posts and ultimately buying into your brand! Use all the 30 hashtags that Instagram allows to the max! 

Eye catching videos

Video content is the best way to get your followers to stop scrolling and pay attention to what you’re posting! Create a few short video clips that showcase your brand in the best possible way and watch as your engagement on Instagram increases.

iPhone signed into instagram One of one group

Captions that captivate

Last but not least in this blog is how to captivate your followers on Instagram through captions. Use your captions as another way to stand out form the crowd. You have your mega photo or video, now you need a mega caption to go with it!

Use call to actions such as ‘Tag your favourite pizza lover below’ or ‘Comment your favourite cocktail’ to get users naturally engaging in your posts and tagging their friends! 

Another tip is to add humour to your captions and to use emojis that reflect the mood of your post. 

 

We could go on and on with other ways on how to grow your Instagram engagement, but if you’re stuck in a rut and need help growing your Instagram page then pop us an email to amelia@oneofonegroup.co.uk, we would love to hear from you!