So you may be wondering if TikTok marketing for businesses is something you should be considering for your own company. Like any new social media platforms, you have to weigh up if this is something you can utilise within your business, and more importantly if it is going to add any value to it.
Predominantly TikTok users currently consist of generation z, now these may not be the target audience for your business, so should you be on the platform? However something to consider is that the majority of social media apps were once disregarded by businesses at the beginning so perhaps you should consider getting ahead of the game before the platform becomes over saturated.
Being ahead of the TikTok game has its benefits and allows a brand to stand out from the crowd.
When it comes to TikTok marketing for businesses there are a few things to consider when using the app. Firstly, it is a video creating app, which means coming up with and generating creative and innovative ways to connect with your audience. The plus side of this is that the world of TikTok is your oyster, there are no limits to what can be achieved so let your creative side shine through!
If you’re looking for a new way to reach your audience and more importantly ENGAGE your audience, then TikTok marketing might just be for you.
Trial the app
If you’re unsure as to whether TikTok marketing is the right way to go for your business then perhaps giving it a trial run is the best idea. It takes a while to understand how the platform works, how to edit videos and grow your page sufficiently so whilst you’re still in the decision making process why not give it a try and see if it works for you!
Jump on the trends
TikTok is all about having fun and showing the creative side within your business to engage with your customers. As such, the platform supports this creativity with trends that prompt users to join in and see ‘who does it better’.
However with this in mind, brands should remain true to themselves and not lose sight of their marketing goals. We would suggest researching other similar businesses on TikTok to see how they are using the platform.
Promote your videos
If you’re struggling to think of innovative and new content for ANOTHER social media platform, perhaps you can consider re-using old videos that the new world of TikTok hasn’t seen yet!
Better yet, link your TikTok to your instagram accounts and share the videos across both platforms, exposing your business to even more of your target audience!
Things to consider when using TikTok:
- Videos can be up to a minute in length, but we would suggest keep them short and sweet
- Get to the point as early as possible to really engage your followers
- Add music or jump onto a trend
- Use relevant hashtags to your content – you can find trending hashtags on the app
We understand that another social media platform for your business can be extremely daunting, however if you’d like to discuss TikTok marketing for your business then please do not hesitate to get in contact with us.