Pay Per Click (PPC)
Pay Per Click (PPC)
With the majority of the population using social media in one way or another, it wouldn’t make sense to ignore social media as part of your digital marketing strategy.
Social media marketing refers to the use of social media platforms Facebook, Instagram, Twitter, LinkedIn, TikTok (and more), to reach your business goals and more importantly your target audience at any time. Whether your goal is to grow online awareness of your brand or to drive online sales and more business, there is definitely a place in the social media world for you.
Whether you love it or hate it, social media is one of the fastest growing forms of marketing and it’s often the first place people go when looking for brands, creating and sharing content, and more.
Social media can be an intimidating space for new businesses, however it can also be a magnificent space online that can solve a number of business problems, from new product launches and creating brand awareness, to generating quality leads or driving sales for new and established businesses. As an expert social media agency in London, we have the expertise on how to use each individual platform to achieve your business goals and how to integrate social media with other channels.
When it comes to social media, there are two main focuses that come into play and businesses need to consider, that we as a social media marketing agency deal with; in other words, organic social and paid social. Organic social refers to all non-paid for activity on your social media platforms which is everything you see when you visit a brand’s profile, from day to day posts to likes and engagement. However, with that said not all growth and engagement is obtained organically.
For businesses looking to enhance their brand further and take control over reaching targeted audiences paid social media advertising activity is the route to go down. Both organic and paid social are as integral as each other when it comes to developing a strong social media strategy, whatever your goals may be.
As well as a full social media management service, we also offer insight and analytics like social listening insights, social media strategies, and monthly reporting.
Reporting is a fundamental element of our social media marketing services and provides in depth and accurate analysis for our team to review and asses to ensure that we deliver the best results that we can for you. We also utilise these results and measure these against your goals and KPI’s.
All of them and on a daily basis! By working with a huge range of Social Media channels provides us with the knowledge and expertise to make recommendations to businesses from start ups to well established corporations, and offer bespoke strategies and suggestions to overcome the challenges you face. We believe businesses of all sizes should be well equipped to get the most out of their social media platforms.
With almost 2.5 billion active users, Facebook is truly a global network and one many businesses still over look as a powerful marketing tool. Despite it’s association as only being a platform to share family photos, as of the last quarter of 2019 the platform’s largest usership making up 41% of active users was in fact 18-34 year olds in the UK. Fun fact: 5 billion comments are left on Facebook pages monthly…think about what you’re missing out on!
Instagram is all about content and allowing brands to creatively express themselves to their audience. The social media platform is still heavily populated by 18-24 year olds, with a ever so near equal split between male and females. Fun fact: 83% of Instagram users discover new products and services on the platform, despite it being the source of pop and meme culture!
Twitter will never go out of style and is a platform that is still great for businesses to keep up with the latest trends and viral content! As a social media platform it has has been through dramatic amounts of change over the years, from increasing the character limit to 280 (thankfully!), to keeping up with your latest celebrities!
Being the second largest social media channel and search engine is it any wonder why more and more people and businesses are turning to YouTube for almost everything? The platform allows businesses and individuals to showcase their creativity and products to the mass audiences, and with the right engaging content in place (which we can create for you!) there is no limitation with who you can reach.
LinkedIn is fast becoming the go to advertising platform for businesses looking to drive website traffic or generate leads. With the right strategies in place LinkedIn can be a powerful platform for reaching and connecting with your target audience in a professional manner.
TikTok marketing for businesses is still fairly new and a lot of companies are still testing the waters as to whether the platform is right for them. Give our blog a read for more insight on TikTok marketing!